Aframe spotlights cloud video production and asset management platform

Aframe will showcase the far-reaching adoption of its acclaimed cloud video production and asset management platform among the world’s leading broadcasters to streamline major TV and film production. The company announced that the BBC had reprised its work with Aframe on another major production, this time to expedite “Shoplife,” a prime time reality TV show which aired on Thursday nights at 9 pm on BBC Three over the summer. “Shoplife” used Aframe to speed the delivery of rushes from on-location filming to the post house in London without the need for shipping multiple HD cards, allowing cost saving on the production from transporting rushes to London.

The BBC’s return engagement capped a strong four quarters for Aframe where its platform helped save time, hassle and money across a host of global clients – from broadcasters using Aframe as a cloud-enabled media asset management (MAM) platform, to prime-time TV productions, independent film makers and corporate brands using Aframe – across all formats, from drama, factual, reality TV and sports. As media and entertainment industry leaders look to meet increasingly tight cost and time deadlines, Aframe’s impressive year was marked with its 3 millionth video file being uploaded into its London datacentre – reflecting both the industry’s confidence in their migration to cloud and the ability of Aframe’s solution to handle a wide range of camera and broadcast ready file formats. Aframe customers will be at IBC to narrate the platform’s value, including Sky, Arrow Media, BBC, and FOX.

“Shoplife” typifies Aframe’s value to the entire broadcast production chain. The programme chronicles a group of young people who work in retail at the Metrocentre, the UK’s largest shopping centre, as they struggle to take their first steps towards independence. With over 900 hours of footage shot for 6 x 1 hour episodes, the production quickly accumulated 580 HD cards of content – all of which needed to get to the London post house on a daily basis.

The schedule saved at least a full day over the usual 72-hour delivery times of storage media. Using Aframe for cloud storage also saved the BBC over 20 TB of capital investment funding for storage. Since rushes are placed onto Aframe’s triple-redundant network, the BBC could turn on the storage for the duration of the project, and turn it off when production was complete.

In addition a BBC staffer took advantage of Aframe’s advanced logging capability, so producers and directors could find the footage they needed, and manage it so the team could do the same. Logging allows users to tag scenes by keyword and store the tags directly on the footage –saving significant time over other Word or Excel-based approaches.

The BBC’s return engagement with Aframe after using it on 2011’s “The Manor Reborn.”

“We have a long affiliation with the BBC and are proud to help them achieve cost-savings that otherwise couldn’t be accomplished,” said David Peto, CEO of Aframe. “As broadcasters cope with the complexities of producing content for traditional TV channels as well as Web, radio and mobile platforms, they are embracing Aframe as a powerful way to centralize, simplify and streamline operations with an eye to the future,” he said.

At IBC broadcast and production professionals can see Aframe and its customers in action at the SVG Europe Sports Production Summit’s Cloud panel on Thursday, September 12 at 17:00 local time; at the IBC Workflow Solutions pavilion on Saturday, September 14 at 10am and on Sunday September 15 at 10am; and at Aframe’s IBC booth in Hall 9, Stand B13.

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