IBC 2013: Elemental Technologies to connect customers to the future of multiscreen video

Software-upgradable video processing solutions from Elemental help pay TV operators, content programmers and broadcasters effectively deliver high-quality linear and on-demand multiscreen video to end users on any device. Elemental technology and product demonstrations at IBC will focus on advances critical to the future of multiscreen video delivery, including real-time HEVC video processing both on the ground and in the cloud.

Activities and highlights at IBC will include:

HEVC video compression: the rapid innovation and performance advantages of Elemental’s software-based architecture will be on full display with recent advances in HEVC video compression, including an end-to-end, 10-bit video processing pipeline and full frame rate HEVC encoding. Demonstrations will include 4Kp60 10-bit Ultra HD HEVC processing using Elemental Server, real-time 1080p60 HEVC encoding using Elemental Live and live HEVC encoding via Elemental Cloud.

Video processing in the Cloud: the infrastructure-agnostic flexibility of Elemental’s unified software approach will be showcased in a variety of live and file based workflows running on the Elemental Cloud platform. Support for on-premise, pure cloud, and hybrid encoding solutions allows customers to optimise large-scale video operations. Demonstrations will include cloud bursting scenarios, where peaks in video processing demand are absorbed by resources in the cloud. Elemental Cloud offers a comprehensive feature set for premium content conversion, including captioning, multi-language support and the ability to input and output a wide array of professional video formats. Integration with Aspera high-speed file transfer will also be featured. 

Content monetisation: the maturity of Elemental’s partner ecosystem will be evident with support for an array of monetisation strategies. Elemental will demonstrate technologies, including Elemental Stream, that help customers protect and monetise content in a multiscreen ecosystem, such as forensic watermarking, encryption, CAS/DRM, targeted ad insertion, ad removal, ad blanking, DVB subtitles, open captions and audio normalization.

Unified workflow management: the reliability and robustness of Elemental’s solution suite is anchored by its unified management system, Elemental Conductor. The system centralises management of all Elemental video processing deployments and will be shown controlling end-to-end workflows including encoding and packaging across ground and cloud-based resources.

“This year, Elemental brings the technologies most relevant to the future of video to the forefront at IBC,” says Keith Wymbs, VP of marketing for Elemental. “We have a mature solution set for content programmers and pay TV operators worldwide and we see IBC as the critical stage for showcasing our leadership in the global multiscreen video processing market.”

Keith Wymbs will participate in the Multi-network Solutions in the Real World Forum on September 14 at 8:30am in room G102-G103 of the RAI. The event is hosted by Elemental partner Verimatrix and will cover the range of technologies those providing multi-network services can deploy to widen revenue streams and deliver high quality of service to customers. 

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