never.no’s Sync to make IBC debut
never.no has announced the IBC premiere showcase of their Multiscreen and Social TV Advertising platform Sync. Broadcast and new media industry attendees are invited to view and interact with live demonstrations of the platform at IBC 2013.
The Sync platform assists TV advertising capabilities by allowing broadcasters, brands and agencies to synchronize multi-screen ad content in real time, harvest and send interactions straight to TV, and allow enhanced forms of live engagement and transactional elements. Sync has recently been utilized by Ad agencies including Leo Burnett, OMD, and Starcom MediaVest Group, in addition to broadcasters Turner, ITV and Telemundo. These projects have seen never.no produce groundbreaking world firsts in social TV advertising: the first TV ad featuring live Twitter content and the first TV ad with live Facebook content. Demos of the platform will be previewed at the never.no booth located at booth 7.A09.
Lars Lauritzsen, CEO of never.no, says: “We’re extremely excited to debut Sync at IBC. The combination of 1st/2nd screen synchronicity, live play-out and rendering, and individual viewer dialogue has the potential to revolutionize TV advertising. Early reactions have been overwhelmingly positive, and we look forward to rolling this out with European broadcasters and advertisers”.
In addition to Sync, never.no will also highlight and announce the latest enhancements to its flagship product, their award winning Interactivity Suite, a toolkit for creating interactive broadcasts and digital marketing campaigns.
never.no’s ‘Interactivity Suite’ is a platform for creating highly advanced and enriched new formats of television engagement, interactivity, and audience loyalty. The Interactivity Suite can be used to effortlessly aggregate user-generated content from social media sites including Twitter, Facebook, Instagram, and Google+ into programming, and build companion apps that enable viewers to interact with their televisions using an iPad, tablet, PC, or smartphone.
At the never.no booth visitors will experience the integration of never.no’s Interactivity Suite with Vizrt’s content production tools. The demo – which will feature a Europe-wide heatmap scene that includes geolocation data, Instagram photos, Facebook and Twitter content – will showcase how broadcasters can benefit from Social TV solutions. On display visitors will also see a demonstration of never.no’s “What’s Trending word cloud” — a toolkit for broadcasters to track what’s trending in social media in real time, and comment on or create highly correlated segments on the air.