Globecast offers up custom solutions at IBC via Media Factory

Globecast will be at IBC with media solutions the company says are tailored to support the business objectives of each customer whether that’s global expansion, increased monetisation, streamlined workflows or greater audience engagement (or a combination of them all). Globecast will have a team of experts on hand throughout the show to help broadcasters find the best solution to support their business needs.

Among the highlights will be Media Factory, Globecast’s cloud approach to handling and preparing content for any kind of distribution. Media Factory breaks down the traditional siloes related to separate content preparation workflows for different distribution approaches or different regions and allows customers to provide content to Globecast once and then deliver to linear playout, OTT and Video on demand platforms. Media Factory allows Globecast’s three media centres in London, Singapore and Los Angeles to seamlessly work as a single operation.

Other services on display include localisation and edge playout, with localisation enabling broadcasters to increase revenues and get more value from their existing content and channels by localising them on the edge for different regions or platforms.

Attendees can also learn more about Globecast VOD packaging that allows broadcasters to seamlessly deliver VOD content to some of the biggest TV platforms across Europe and Asia. The solution removes the complexity in the broadcaster caused by the different metadata and technical standards required by VOD platforms globally.

Globecast also says it offers an unparalleled range of creative, production and post-production services for broadcasters, content creators and clients with post production needs: from channel branding and graphics, through to regulatory compliance, language versioning, editing and promo creation.

And lastly, concerning OTT and TV Everywhere, Globecast provides an end-to-end solution for the management and delivery of live and on-demand content. The modular solution allows Globecast experts to work with customers to tailor a solution to support their business objectives including: encoding, origin servers, CDN, application design and analytics.