ImagineLIVE to offer variety of informational sessions in Amtrium

Imagine Communications will offer a week-long series of presentations and interactive discussions featuring prominent executives from the company in discussion with subject matter experts at IBC. The programme, called ImagineLIVE, will give IBC attendees first-hand access to information and insight on the trends and events that are influencing the decisions of media industry professionals today and into the future.

ImagineLIVE will feature morning, afternoon and early evening sessions each day of the exhibition. The first-of-its-kind event at IBC will be hosted from the company’s booth and show floor in the newly constructed Amtrium at the RAI Amsterdam. Imagine Communications is the exclusive occupant of the Amtrium, located between the IBC Content Everywhere Hub Theater and Hall 4.

“The media industry is confronted by disruption and opportunity at greater levels of intensity than ever before,” says Imagine Communications CEO Charlie Vogt. “ImagineLIVE at IBC2015 is the perfect venue for launching an interactive forum to amplify the voices and insights of the most influential visionaries in both the media industry and the broader technology ecosystem.”


The topics for ImagineLIVE presentations and panel discussions represent the most pressing challenges and immediate opportunities facing today’s media professionals.

The ImagineLIVE agenda includes the following:

Friday, 11 September
12:30-13:00: Microsoft: Broadcast Operations in the Cloud using the Microsoft Azure Platform
17:00-17:30: Imagine Communications: The Business Case for Transitioning to IP: Let’s Talk Money

Saturday, 12 September
10:00-10:30: Microsoft: Reliable and Scalable Online Video Solutions with Microsoft Azure Media Services
12:30-13:00: Imagine Communications: Virtualized Master Control: Do More. Spend Less.
 17:00-17:30: HP: Media and IT in Action: Agility for a New Generation of Video Services

Sunday, 13 September
10:00-10:30: Imagine Communications: Following the Money in an Omni-platform Advertising World
12:30-13:00: HP: Cloud DVR: Key Considerations for a Successful Implementation
17:00-17:30: IBM: The Media Industry Transformation —The Emerging Power of Data and Analytics for Enhanced Audience Insight and Revenue Growth

Monday, 14 September
10:00-10:30: Cisco: Innovate and Accelerate: Partnering to Drive a Seamless, Successful IP Transition
12:30-13:00: IBM: Storage Optimization in Cloud DVR: Disk, Flash, and Tape in a Single Video Grid Platform

Visitors to the Imagine Communications booth will also have access to demonstrations of the latest innovations from the company’s networking, playout, distribution and advertising management solutions portfolio. In addition to ImagineLIVE, Imagine Communications CEO Charlie Vogt will be participating in the IABM-hosted panel Where’s the Money in Broadcast and Media? on Friday, Sept. 11, starting at 8:00. Fellow panelists include speakers from Akamai, EVS, HP, IBM and Microsoft.

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