Net Insight’s ‘activate your audience’ concept addresses broadcast challenges

Net Insight will launch its “Activate Your Audience” concept, reinforcing the company’s strength and ability in enabling customers to grow their businesses by addressing the emerging challenges shaping the future of the broadcast and media landscape, and offer rewarding experiences that activate television audiences.

As broadcasters and service providers look to ramp up content to meet the growing demands of TV consumers, Net Insight enables them to do this more competitively through solutions such as remote production and customer provisioned networks. These solutions offer greater efficiencies in creating live TV, such as coverage of tier-2 and -3 events, which enables better engagement with television audiences and creates new opportunities for the entire media ecosystem.

“Net Insight brings more than just content volume and content quality to the table, we strongly believe in bringing back engagement to the TV experience and giving audiences more than just content,” says Fredrik Tumegard, CEO at Net Insight. “Our aim is to help broadcasters and service providers activate their audiences by enabling them to offer a quality of experience (QoE) TV consumers want to pay for, live and local content that makes them a part of their audience’s world, and compelling interactive experiences that television consumers want to be a part of.”

At IBC this year, Net Insight will discuss how the company is best positioned to leverage industry shifts by offering customers the opportunity to unlock a world of new content and services. Through its “Activate Your Audience” concept Net Insight will highlight its latest product offerings relating to more efficient ways of producing television combined with customer provisioned networks that enable more flexible and cost-efficient live and file-based workflows. These changes will facilitate the transformation into the future of virtualised and distributed production environments.

To find out more about the vision, expertise, and industry foresight behind Net Insight’s “Activate Your Audience” concept, visit the company’s IBC booth (stand #1.B40).

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