Piksel and Channel 4’s All 4 wins CSI Best Web TV Technology or Service Award
Piksel, a leading name in building successful online video businesses, has announced that the All 4 platform, developed in partnership with Channel 4, has won the CSI Best Web TV Technology or Service Award at the IBC 2015 conference in Amsterdam.
The winning platform brings together all of Channel 4’s linear channels, digital content and services in one place, offering over 11 million registered viewers a seamless entertainment experience across every device. The new-look video platform leads consumers through a personalized discovery of catch-up, live, on-soon and ‘shorts’ content, interactive entertainment and social media feeds, driven by the user’s viewing behaviour. The platform enables Channel 4 to collect consumer analytics, test and rapidly enable new viewer features, to deliver premium quality entertainment that is simple to access, anywhere, at any time.
Neil Berry, EVP Commercial, EMEA at Piksel commented: “With Channel 4 All 4 we were focused on delivering a highly customised and interactive viewing experience in a format that is consistent and easy to navigate across any screen. It was a rewarding experience to work with Channel 4 in developing this next-generation online video platform, utilising insight-driven business modeling to offer its viewers an engaging and all-encompassing entertainment portal.
“The All 4 platform was built to reflect today’s consumers’ demand for greater flexibility, personalisation, and control over their viewing experience. We are delighted to have our commitment to transforming the online entertainment experience recognized by the esteemed CSI Awards.”