Pronology announces support for Apple ProRes

Pronology, a developer of cutting-edge tapeless workflow solutions, has announced support for Apple ProRes. This enhancement, on display at IBC 2015 (Hall 10, Stand A26), allows Pronology products to encode and transcode using one of the most popular codecs for acquisition and postproduction.

“Our digital asset management tools simplify the tasks of content creation and distribution for today’s tapeless workflows by offering a single platform that unifies the multiple processes from acquisition to archive,” says Mike Shore, co-founder, Pronology. “The addition of ProRes enables our products to support an even broader range of needs moving forward. This is a real benefit for our existing and future customer base.”

Also at IBC 2015, Pronology has announced its new Location Intelligence feature for its flagship MAM system. Ideal for editors and producers, Location Intelligence allows a user to determine at a glance whether the content required is available immediately or needs to be transferred. This ensures the most efficient use of bandwidth and storage resources. Now, end users can pinpoint the location of assets across multiple storage pools, regardless of geography.