RR Media to showcases open media service platform at IBC 2015

RR Media will be showcasing its open media service platform, solaRR, for the first time at IBC Amsterdam with enhanced functionalities. The solaRR platform unifies RR Media’s technological infrastructure and operations to provide a seamless service and user experience, while supporting RR Media’s customer needs and business growth as well as the changing market dynamics of the media industry across the world.

solaRR provides a robust, high performance and innovative solution for the broadcast and media industry, with the ability to optimize content management and delivery across the entire media supply chain as well as utilize a variety of value added services and applications. solaRR is designed to handle the complexities of RR Media’s high-valued client requirements, providing the flexibility, efficiency and capability to take on any project, of any size.

At the show, RR Media will be demonstrating solaRR’s range of value added applications that are seamlessly integrated to the platform. From a single place, customers can manage all their media assets, assign and seamlessly track workflows related to linear channel playout, and delivery to online video platforms as well as other content destinations. They also have new methods to engage viewers and monetize content in diverse ways for broadcasters and content owners.

Ziv Mor, CTO of RR Media, remarked of the technological advances of the platform, “solaRR gives our customers an innovative set of media solutions through a single platform. Understanding the market dynamics, we designed solaRR as a future-proofed, open platform that incorporates the latest and most evolving technologies available on the market. solaRR’s enhanced technology and infrastructure enables the most customizable, flexible and efficient media service platform to serve the industry needs now and into the future.”

Elad Manishviz, CMO of RR Media, commented on the solaRR platform functionality: “To have all aspects of the media supply chain such as content preparation, management, playout and delivery within one centralized platform offers huge benefits to the media industry. Now, we have a solution that can create cost efficiency across the entire media supply chain as well as a robust and flexible platform to enable our customers to further monetise their content.”