IBC 2016: Net Insight looks to deliver enhanced TV experiences

At IBC 2016, Net Insight will showcase its latest innovations to deliver enhanced TV experiences.

Audiences are increasingly taking control of what, how, where and when they consume content, forcing broadcasters, service providers, and other media operators to quickly adapt to the rapid changes taking place across the industry. At IBC 2016, Net Insight will show how companies across the entire media ecosystem can remain competitive, and capitalize on the sea of new industry opportunities, by quickly and easily adapting to industry trends and changing TV audience demands, behaviors, and expectations.

Net Insight will feature the latest opportunities for true live and synchronized content on second screens, including synchronized linear TV viewing with player cams options over OTT. With a strong focus on the latest industry trends and solutions to simplify network complexities, the company will also demonstrate its resource scheduling solutions, as well as the latest media transport solutions for media, broadcast and transmission businesses.

Net Insight’s IBC 2016 highlights include:

Live OTT – Enhanced TV experience
Net Insight’s demo of its true live OTT solution, Sye, will showcase its frame-accurate synchronization and fixed low-delay to deliver live OTT video across multiple screens and discuss the profound impact it will have on social TV, real time social media interaction. True live OTT means harmonizing the first and second screen, which opens the door to more interactivity such as advertising, betting and voting. Net Insight believes Sye is a game changer for the live OTT market, providing unprecedented TV experiences – all of which have the potential for enhanced viewer engagement and the ability to monetize OTT content in new ways.

Net Insight’s true live OTT solution brings business value to all entities in the media and entertainment ecosystem. It enables telcos to package linear TV or broadband with OTT services which in turn facilitates the opportunity to enter the advertising value chain. CDN operators, will be able to further climb the value chain with a true live OTT offering to all content owners to create superior viewer experiences and increase TV viewer bases. Gaming companies can benefit from Net Insight’s solution by integrating betting in live events and sport on mobiles where the frame synchronization achieved by Sye means a better live service and in-game betting thus increasing revenues for gaming companies.

Simplifying Workflow and Network Complexities
At IBC 2016, Net Insight will launch and demo a number of solutions that simplify workflow and network complexities that result in opportunities for more cost-efficient TV productions and faster launches of media services.

This includes:

• Live contribution – facilitating the live media production eco-system
• Media contribution over the Internet – cost effective contribution and acquisition over the Internet
• Customer and Application Provisioned Networks – with focus on Ethernet data services and FileTeleport
• Resource scheduling solutions for media, broadcasters and transmission businesses