IBC 2016: Western Digital, Atmos join forces to streamline 4K and HDR creative workflow process
G-Technology, a premium storage brand by Western Digital and Atomos, a provider of smart 4K and HD video production tools, announced a suite of storage solutions designed to streamline the content creation process. The new solutions include the ev Series Reader Atomos Master Caddy Edition, the Atomos Master Caddy 4K by G-Technology and the Atomos Master Caddy HD by G-Technology.
Also announced is the new G-Technology ev Series Reader CFast 2.0 Edition, supporting fast CFast media cards for 4K video workflows for people using professional cameras. In addition, the G-Technology brand announced the new rugged and lightweight 2TB G-DRIVE ev RaW with up to 100% more capacity for creative professionals on the go.
All of these solutions will be showcased at IBC, September 9-13, in Amsterdam at the G-Technology booth in Hall 7, Stand 7.H39. The Atomos-compatible solutions and workflows from G-Technology will be shown in G-Technology’s booth as well as in the Atomos booth located in Hall 11, Stand 11.D25.
“Data management and the creative processes used in the media and entertainment industry are constantly evolving,” says Mike Williams, vice president of G-Technology, a Western Digital brand. “Time is money when it comes to the ability to transfer and ingest captured 4K, HDR and HD video from production into post-production. Eliminating some of the headaches that comes with that can make all the difference, and that’s exactly the genesis of these new advanced storage solutions. It’s been especially rewarding working with Atomos on these new-generation products that help streamline the creative workflow process.”
“This is big! Media affordability and faster workflows are two pillars that have made Atomos one of the fastest growing companies in the video industry,” says Jeromy Young, CEO and co-founder of Atomos. “Our partnership with the G-Technology brand further enhances media affordability and takes workflows to breakneck speeds, directly integrating our Master Caddy into the G-Technology ev Series family ecosystem. We are always extremely proud to partner with industry leading solutions like G-Technology, delivering Apple ProRes 4K HDR for under $150 per hour with the peace of mind of a guaranteed manufacturer’s solution.”
Using Atomos on set or in the field is the simplest and easiest recording and monitoring solution today, however the recorder to edit transfer can vex video professionals who are often on tight production deadlines. The Atomos-compatible Reader and Caddys by G-Technology helps solve this problem by streamlining workflows.
Atomos Master Caddy 4K by G-Technology (SSD-based version) and Atomos Master Caddy HD by G-Technology (HDD-based version)
With SSD configurations achieving transfer rates surpassing 500 MB/s – ideal for 4K, HDR and other demanding content formats – the Atomos Master Caddy 4K by G-Technology inserts directly into any Atomos-compatible recorder. The Caddy then slides into the ev Series Reader Atomos Master Caddy Edition, which slips into any G-DOCK ev or G-SPEED Shuttle XL with ev Series Bay Adapters. This combination makes quick, cable-free work of transferring footage into main project storage, creating backups and quickly turning around formatted media. Available in September, the manufacturer’s suggested retail price (MSRP) is $99.95 for the 1TB HD version, and $149.95 for 256GB, $249.95 for 512GB, and $349.95 for 1TB in the SSD-based versions.
ev Series Reader Atomos Master Caddy Edition
Leveraging high-performance USB Type C connectivity, the ev Series Reader Atomos Master Caddy Edition is one of the latest accessories in the Evolution Series of high-performance, flexible storage solutions. Easily slipping the Atomos Master Caddy 4K or HD versions by G-Technology into the Caddy, users can transfer content quickly from the Atomos recorder into an ev Series-compatible¹ or other G-Technology storage solution. When shooting on-the-go, it can be used as a standalone device to review, log, and backup footage. Available in September, it has an MSRP of $99.95.
In addition to the Atomos-compatible line, the G-Technology brand also released the CFast ev Series Reader and G-DRIVE ev RaW 2TB at IBC 2016.
CFast ev Series Reader
Featuring a stylish and durable aluminum case, the CFast ev Series Reader is a professional reader for CFast 2.0 media used by a variety of popular camera brands today. Designed to optimize and simplify 4K video workflows, the ev Series Reader CFast 2.0 Edition can quickly transfer content from the CFast 2.0 media² onto any ev Series-compatible drive like the G-SPEED Shuttle XL with ev Series Bay Adapters, the G-SPEED Studio XL with ev Bay Adapters, the G-DOCK ev with Thunderbolt, and the ev All-Terrain Case. The reader also leverages high-performance USB 3.0 connectivity for fast footage transfers and backup on the go. Available in September, the MSRP is $99.95.
2TB G-DRIVE ev RaW Storage Module
Fitting easily into a backpack or camera bag, the G-DRIVE ev RaW is lightweight and when coupled with the protective bumper, can withstand a 1.5m3 drop. As part of the Evolution Series4, it can either be used as a standalone device, or with the G-DOCK ev™ with Thunderbolt, the G-SPEED Shuttle XL with ev Bay Adapters or the G-SPEED Studio XL with ev Bay Adapters for ultra-fast transfers and editing. This rugged drive is ideal for anyone requiring on-the-go access to their personal and/or professional files, photos, videos, music and more. Available today, MSRPs are $129.95 for 1TB and $159.95 for 2TB.
G-Technology’s storage solutions come with a three-year limited warranty and the G-RACK 12 family has a five-year limited warranty with additional support options available. G-Technology’s storage solutions come pre-formatted for Mac and are easily reformatted for PC using the G-Technology Windows Format Wizard.