IBC 2018: Imagine Communications showcases ad delivery structure with SpotX and THEO Technologies
At IBC2018 (14-18 September 2018, Amsterdam), Imagine Communications, SpotX, and THEO Technologies will demonstrate a complete, best-of-breed ecosystem that enables media companies to monetise inventory, create campaigns, play video on every device and platform, and deliver ads to IP-connected devices, addressable TV, and traditional linear broadcast screens from unified campaign and delivery silos. The integrated, end-to-end ad delivery platform will be demonstrated at Imagine Communications’ stand at the Amtrium, #4. A01.
“Imagine Communications is committed to open, standards-based innovation that enables us to collaborate with other industry leaders like SpotX and THEO Technologies to provide proven, best-of-breed solutions that make it easier for our customers to transition to next-generation business models,” says Imagine Communications’ David Heppe, vice president product line management, Targeted Delivery.
IBC attendees will get hands-on experience with next-generation ad delivery via a tightly integrated multivendor ecosystem: From Imagine Communications, the most mature, scalable, feature-rich server-side ad insertion (SSAI) platform and a pioneering, software-based HTTP-to-UDP gateway; from SpotX, the leading global video ad decisioning platform, supporting best-of-breed programmatic and self-managed campaigns; and from THEO Technologies, the industry-leading THEOplayer, providing support for playback on every device and platform.
Allen Klosowski, SVP, Advanced Solutions Group at SpotX, explains, “SpotX is excited to partner with Imagine Communications and THEO to allow providers, programmers, and broadcasters the ability to enable impression-based ad-decisioning that combines traditionally sold media with programmatic transactions across a wide variety of distribution channels.”
“It’s one of THEO Technologies’ ambitions to drastically simplify the process of building and configuring a streaming infrastructure,” says Pieter-Jan Speelmans, CTO at THEO Technologies. “Pre-integrations with SSAI-solutions and ad platforms not only reduce your costs, they also guarantee improved stability amongst your partners.”
The integrated platform delivers many business-driving benefits. It enables media owners to execute live and on-demand video campaigns at scale with broadcast-quality ads in a secure environment; reach a broad spectrum of devices with a single campaign through OTT delivery for HLS and DASH devices; obtain verification and reporting from both network-side and client-side; simplify the delivery of a quality experience to any viewer; and gain the control, transparency, and actionable insights needed to maximize yield on linear or VOD across OTT, broadcast, and cross-screen environments.
To experience this next-generation ad delivery ecosystem in action, visit Imagine Communications at IBC2018 at the Amtrium, Stand #4.A01.