Digital Sports Workshop: Listen to Driving Audience Growth through athlete and fan-generated content

You can now listen to the audio recording of the SVG Europe Digital Sports Workshop ‘Driving Audience Growth through athlete and fan-generated content’.

Produced in association with skroller, the digital arm of Host Broadcast Services (HBS), the 45-minute discussion provides participants with information and support to help them produce and distribute digital media content that boosts engagement, strengthens branding, and increases revenue.

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The speakers:

• Lauren Smith is one of the most decorated players in the history of British badminton. Now retired, she competed at her second Olympic Games in Tokyo in 2021 and has won multiple Commonwealth Games and European medals.
• Lloyd Green is Head of Communications at Badminton World Federation (BWF) where he is responsible for driving the content generation and storytelling of the BWF, as well as managing all communications and media functions.
• Tim Stott is a Digital Executive Producer for HBS. In recent years, he has rolled out digital projects for eight global sporting events, including the 2022 FIFA World Cup and 2023 Rugby World Cup, focusing on event-time and 360-degree content for social media platforms, as well as influencer and community activations.
• Jamie Aitchison is the managing director of HBS’ UK operation. He has worked with broadcasters, production companies, governing bodies and brands, including ITV Sport, Sunset+Vine, IMG, World Rugby and the NFL. A former head of sport for Channel 4, he has also previously worked for HBS on four FIFA World Cup events.
• The Workshop is chaired by SVG Europe editor Will Strauss.