Adobe Primetime Launches, Bringing TV Content to Connected Screens

Adobe Systems (Booth SL3910) announced the general availability of Adobe Primetime (formerly Project Primetime) advanced TV-publishing and -monetization platform for programmers and pay-TV-service providers. The company also announced technology collaborations with encoders, cloud-platform providers, and content-delivery networks to pave the way for TV content across every connected screen.

Ecosystem partners include Akamai, Amazon Web Services, Cisco Systems, Elemental Technologies, Envivio, Harmonic, iStreamPlanet, RGB Networks, and thePlatform. Comcast Cable and NBC Sports Group have signed on as first Adobe Primetime launch partners.

 Adobe Primetime enables programmers and pay-TV-service providers to capitalize on rising consumer interest in watching and engaging with digital video while helping protect and maximize the value of their content. The platform tightly integrates Adobe’s video-publishing, player, DRM, advertising, and analytics solutions to help eliminate the complexity of reaching audiences across screens and to create great digital-video experiences while also offering new monetization opportunities for programmers and pay-TV-service providers.

The seamless tie-in with ecosystem partners offers a highly scalable and reliable solution that can be implemented consistently across devices and platforms. Adobe Primetime’s interoperable components can be deployed individually to fit infrastructure needs or let the full solution handle the entire workflow.

Comcast Cable has incorporated several of Adobe Primetime’s modular components across certain XFINITY Web properties to deliver and monetize IP-delivered video and give subscribers access to their favorite content via these properties. Comcast is leveraging a broad range of Adobe Primetime capabilities —player, DRM, ad insertion, ad serving, analytics — in various configurations.

NBC Sports Group uses the solution to offer live sports events, including Major League Soccer (MLS) and National Hockey League (NHL) games, as well as Golf Channel content across devices. Consumers are able to watch the content live and on demand.

To help content owners and distributors more efficiently bring more content to more devices, Adobe Primetime provides a single publishing workflow with one video format (HLS) and one DRM solution — all built around the Adobe Primetime Player. By incorporating HLS into the Flash Player for desktops, TV-content owners and distributors will be able to efficiently reach more of their audience by deploying one consistent player. In addition, support for broadcast-specific capabilities such as closed captioning, dynamic ad insertion, and analytics dramatically help reduce costs while enabling advertising revenue with a single workflow and fewer video assets to encode, manage, deliver, and store. Adobe Primetime will also continue to support HDS streaming.

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