Avid Taps Telestream Vantage for Interplay MAM Active Archive

Telestream, a leading provider of video transcoding and workflow automation solutions, announced that Avid has selected Telestream Vantage transcode technology for inclusion in its Avid Interplay MAM Active Archive solution, a solution package that addresses the most common access, operations, and asset protection needs of media organizations. Vantage provides powerful file-based video transcoding with unparalleled speed, quality, and format support for post, broadcast, cable, IPTV and multiscreen environments.

“This product integration represents the next step in Telestreams long-standing support for Avid’s digital media ecosystem,” said Barbara DeHart, vice president of marketing at Telestream. “We are excited to make Vantage technology available to Avid Interplay MAM customers.”

Under terms of the agreement Avid will integrate Telestream Vantage to provide media transcoding functions in its Interplay MAM Active Archive package. The Interplay Active Archive solution provides an efficient and economical way to streamline essential media operations with a proven media asset management foundation. Key system functions include file import, proxy creation and viewing, format conversion, media annotation and shot-list creation, automated media movement to and from archive or near-line storage, and file export operations.

“We are pleased to add Telestream’s best-in-class Vantage transcoding technology to our Interplay MAM Active Archive solution package and to extend the valuable relationship this represents,” said Mike Milligan, director of Product Management for Interplay MAM at Avid. “Transcoding is a key enabler for file-based video workflows, touching virtually every aspect of media production.”

Vantage Transcode simplifies media conversion in multiformat production, editing, MAM, and distribution environments. Video and audio are automatically converted with metadata from virtually any source format to virtually any output file format. Specifically for Avid Interplay MAM Active Archive, Vantage will provide H.264 proxy creation as well as a wide range of automated file format conversion tasks.

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