Broadcast Sports Inc. To Unveil New Product Line
Broadcast Sports, Inc. (BSI) has been a leader in the world of RF broadcast technology for 30 years as a service provider. The company develops and deploys wireless video, audio and communications devices during live broadcast productions in support of clients including ABC/ESPN, CBS, FOX, NASCAR Productions, NBC, SPEED and The Golf Channel, among others. BSI will celebrate its 30th Anniversary at NAB by unveiling, for the first time in company history, an exciting new product line that will be available for purchase.
“We’ve spent the last 30 years putting wireless camera links through their paces at countless events,” explains BSI General Manager, Peter Larsson. “We’ve upgraded our equipment as our suppliers have upgraded their products, but we eventually got to a place where the product we really wanted didn’t exist, so we decided to build it ourselves.”
BSI’s Real Freedom system will incorporate next generation features into an integrated, wireless camera link. The company is designing the kit to be one of the most easy-to-use products of its kind on the market with a dramatically simplified user interface and setup. The Real Freedom family of components will offer users the highest resolution and video quality available in a wireless camera system with 1080p/60 and 10-bit, 4:2:2 sampling. It will also feature H.264 encoding and DVB-T2 modulation. The system will be available for purchase this summer.
“We’re still fine tuning the final product, but we’re at the point where we are ready to get input on the feature set from end-users and schedule beta system demos,” says BSI’s Product Sales Director, Lee Norton. “We believe NAB is the ideal platform for us to test the waters and see if we have accurately anticipated the needs of our potential customers. It gives us the opportunity to make some final tweaks before our full launch.”
BSI plans to support their new product line with the same high quality, multi-layered customer service and support they are already known for in their RF services business.
“We are in the unique position as a manufacturer in that we will be our own most demanding customer,” explains Norton. “Our field teams will be deploying this system at major events around the world on a weekly basis. They will be relying on the same customer service and support program that we will be providing for our entire customer base. We already know how critical this component of our business will be, and we plan to make it our number one priority after putting a quality product on the market.”