Deluxe, Cinegy Launch MediaCloud

Deluxe (Booth SU5415) and Cinegy (Booth SL11112) strengthened their strategic collaboration with an exclusive agreement that will support Deluxe MediaCloud. Launching at NAB 2013, the next-generation, cloud-based service platform uses tightly integrated Cinegy components and is geared to simplify the media landscape by increasing efficiency while decreasing costs.

MediaCloud brings together non-proprietary IT technologies and state-of-the-art media tools in a broadcast service building on a highly adaptive IT-centric business model that leverages clustered technologies within disparate data centers.

MediaCloud comprises three elements: Portal, an orchestration and asset-management suite of broadcasting tools presented through a Web browser; Playout, a software-centric, highly scalable, resilient, and feature-rich playout platform; and Delivery, a suite of tools developed to reliably and securely transport premium broadcast streams across virtually any network topology.

It delivers to any broadcast format, with a very high service quality from a highly resilient infrastructure. Robust system and data-security levels rival those found in major banks and military operations, and full disaster recovery is implicit within the service offering.