Deluxe Entertainment Launches MediaCloud

Deluxe Entertainment Services Group, a leading international provider of a broad range of entertainment industry services and technologies, has launched MediaCloud, its cloud-based playout platform.  MediaCloud, poised to revolutionize playout in the broadcast space, joins the company’s ecosystem of services geared to simplify the media landscape by increasing efficiency while decreasing costs.

MediaCloud provides a broadcast service delivering a next-generation cloud-based playout, media asset management and delivery platform. It brings together cutting edge non-proprietary IT technologies and state-of-the-art media tools to deliver this revolutionary broadcast service offering.  Building on a highly adaptive IT-centric business model that leverages from clustered technologies within disparate datacenters, Deluxe is setting new standards for how content owners and broadcasters engage with and deliver their media properties.

MediaCloud comprises three elements: Portal (an orchestration and asset management suite of broadcasting tools presented through a web browser); Playout (a software centric, highly scalable, resilient and feature rich playout platform); and Delivery (a suite of tools developed to reliably and securely transport premium broadcast streams across virtually any network topology).

This combination brings a new way of broadcasting, with the potential to interface to media assets and create a television station anywhere in the world.

Significant benefits include reduced upfront infrastructure, technology and staffing costs that result in considerable savings and a quicker path to profitability.  MediaCloud facilitates very fast time-to-launch; a channel can be ready to air in a week.  It also increases the creative opportunities for pop-up channels that enable broadcasters and content owners to fully exploit rights for brands and major events.  This new playout model overcomes many barriers of traditional distribution and removes geographical constraints.

MediaCloud delivers to any broadcast format, with a very high service quality from a highly resilient infrastructure.  Robust system and data security levels rival those found in major banks and military operations. Full disaster recovery is implicit within the service offering.

Alec Stichbury, Chief Technology Officer, Deluxe MediaCloud says, “We’re delighted to officially introduce MediaCloud at NAB.  Broadcasters face stiff competition for viewers and advertising and subscription revenues from an agile and aggressive market place.  MediaCloud eliminates many of the end-to-end traditional broadcasting costs and barriers, providing tools that will help drive new revenues and audiences for broadcasters.”

Deluxe has an over 95-year track record of enabling content owners and broadcasters to make the best of their content. The company has expertise and delivers services in archiving, versioning, postproduction, subtitling, digital ingestion all of which connect to and are interoperable with Deluxe MediaCloud.

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