Deluxe MediaCloud Receives Pick Hit Award

Deluxe MediaCloud, the cloud-based playout platform from Deluxe Entertainment Services Group Inc., received a Pick Hit award from Broadcast Engineering, one of only 33 presented, at NAB 2013. MediaCloud’s benefits include reduced upfront infrastructure, technology and staffing costs that result in considerable savings and a quicker path to profitability. It combines IT technologies and state-of-the-art media tools to provide a next-generation cloud-based playout, media asset management, and delivery platform.

MediaCloud facilitates very fast time-to-launch while enabling broadcasters and content owners to fully exploit rights for brands and major events.  This new playout model brings a new way of broadcasting, with the potential to interface to media assets and create a television station anywhere in the world.

MediaCloud delivers to any broadcast format, with a very high service quality from a highly resilient infrastructure.  Robust system and data security levels rival those found in major banks and military operations. Full disaster recovery is implicit within the service offering.

Alec Stichbury, Chief Technology Officer, Deluxe MediaCloud says, “We’re delighted that MediaCloud has been recognized for its innovation with a prestigious Pick Hit award from Broadcast Engineering.  It has certainly been designed to meet the award’s criteria by eliminating many traditional broadcasting costs and geographical barriers, and allowing broadcasters to attract new audiences and drive revenues quickly.”