Envivio Intros Halo Experience Server for Multi-Screen Applications
Envivio has introduced Envivio Halo Experience Server, a new multi-screen application server that allows operators to further personalize the user experience based on individual viewer requests. Envivio Halo Experience facilitates advanced applications including time-shifted TV and network DVR, targeted advertisement insertion, social and personalized TV—without requiring significant changes in the existing multi-screen infrastructure.
Operators deploying Halo Experience will be able to add rich new functionalities, including enabling viewers to: pause and rewind live streams, record programs and watch them on any other device, or receive personalized ads based on their profile. New user capabilities will be possible with Halo Experience, such as instantaneous video clip recording and sharing with friends, or even allowing users to create their own TV channels a la carte.
Implementation is simple and cost-effective—no multi-platform or specific client development is required, no change is needed in the CDN, and content switching using Halo Experience is seamless. Leveraging the native caching capabilities of the CDN to create new services, the software is compatible with both on-net and off-net services.
“The majority of service providers have deployed a multi-screen service and now are looking to monetize those services and enhance the user experience,” says Julien Signès, Envivio’s president and CEO. “At Envivio, we pioneered high quality video on any device with our compression and video processing technology, and now are taking the anytime, anywhere experience to the next level with increased personalization.”
Halo Experience will offer audience measurement capabilities to better track connected user viewing patterns, and will support the full range of streaming formats, including Apple HTTP Live Streaming (HLS), Microsoft Smooth Streaming, Adobe HTTP Dynamic Streaming (HDS) and MPEG-DASH. Envivio will offer APIs for integration with third-party application servers and ad decision systems as well as interfaces for selected middleware.
Envivio Halo Experience Server will be featured as part of Envivio’s TV Anytime demonstrations at NAB 2013 booth #SU6202 in Las Vegas, April 8-11.