Kaltura, Encompass Team Up To Offer Managed OTT TV Solution
Video-technology provider Kaltura and technology-services company Encompass Digital Media have partnered to offer OTT media companies an end-to-end managed-TV platform. The new offering combines Encompass’s media-content–acquisition, –processing, and –distribution services with Kaltura’s multiscreen OTT service management, monetization, and engagement capabilities, The integrated solution enables content owners, networks, and media companies to solidify their direct-to-consumer strategy by offering OTT services to new markets, while monetizing their content in a multitude of ways.
To provide effective global OTT services, media companies need to build expertise in operating advanced video operations, invest heavily in equipment, develop cost-effective distribution channels, and dedicate ongoing resources to video operation. With this new offering, media companies can focus on their core business of creating premium content, while enjoying an end-to-end managed OTT solution. The holistic solution supports media companies from ingest through to the end-user experience, based on top-notch, fully managed video-operation services. The solution also supports the widest range of flexible business models from authentication to subscription, as well as ad-based monetization. The combined platform teams Encompass’s global reach and virtual headends with Kaltura’s service platform, advanced monetization capabilities, and full cross-device OTT TV experience.
“While the barriers to entry for media companies and content aggregators looking to launch a direct-to-consumer OTT TV strategy may appear to be low,” says Ron Yekutiel, co-founder/chairman/CEO, Kaltura, “the reality is that many of the technology options available today are entry level at best. Launching and running a premium service that will attract and retain consumers requires a more sophisticated approach. By partnering with Encompass, we can offer OTT providers a powerful, scalable, and flexible end-to-end platform that will let them quickly launch a great OTT TV service anywhere in the world.”
Says Encompass CEO Chris Walters, “We are excited about the Encompass and Kaltura partnership and our combined ability to deliver a cost-effective managed OTT solution enabling content owners, networks, and service providers to reach new markets, monetize content, and increase revenue.”