NAB 2016: Deluxe Thinks Big with MediaCloud

Deluxe Entertainment Services Group is thinking big at NAB 2016 as it will showcase solutions that the company says enables the creation and delivery of media in any format, with any workflow, to any destination. These include the software-defined broadcast playout and delivery platform, Deluxe MediaCloud, the multi-screen and OTT media management platform,Deluxe OnDemand, new services for virtual reality, and support for advanced formats across its offerings.

Deluxe MediaCloud provides media asset management, orchestration, multi-channel playout and delivery. And with proven deployments, including a Public Service broadcaster and MP & Silva who use it to deliver live NFL games to broadcasters throughout Europe, the company says MediaCloud redefines how television is created and delivered to any distribution linear or non-linear platform in the world. In contrast to the complex, expensive and inflexible traditional infrastructures, the Deluxe MediaCloud platform is a revolutionary, software defined solution that eliminates the need for large capital investment and refresh, considerably reduces operating cost, and future-proofs the broadcast supply chain – all of which drives flexibility and control back to the broadcaster.

Transforming content sourcing, processing and distribution, and supporting advanced formats including HEVC, 4K UHD and HDR, Deluxe OnDemand is an advanced video workflow and media management and delivery platform that makes it easier for content owners and distributors to offer premium content quickly and cost-effectively across more devices without investing in new infrastructure. Deluxe OnDemand also supports TV Everywhere applications, the expansion of VOD/SVOD libraries, and the quick launch of OTT and electronic sell-through (EST) services.

Deluxe will also debut new virtual reality projects and unique service capabilities and announce new customer deployments.