NAB 2016: Telestream Launches Cloud-Based Encoding SaaS, Announces New Tech Partnerships
At NAB 2016 on booth SL 4525, video transcoding and workflow automation solutions provider Telestream will debut Telestream Cloud, a video encoding SaaS (software as a service) to meet the needs of video production and post production professionals. In addition, Telestream will announce on-going commercial partnerships with more than 50 companies worldwide as part of its commitment to third-party collaboration.
Telestream Debuts Telestream Cloud SaaS for Video Encoding in the Cloud
Telestream Cloud features support for the popular Apple ProRes video format, and extends the reach of encoding capabilities to a wider audience seeking Telestream quality encoding, while offering cloud-encoding scalability for current users.
Telestream‘s Cloud service offers high quality video transcoding for all formats and codecs, and dynamically scales in response to customer requirements. The service utilizes an easy yet powerful API to automate and integrate into customer workflows. File transfer and encoding times are optimized from any location since Telestream Cloud leverages multiple cloud service providers including Google Cloud Platform, Amazon Web Services and Rackspace.
Telestream’s cloud-based transcoding service provides users with a fast, intuitive and highly cost-effective means to start producing ProRes output. For media that resides in the cloud and is destined for OTT distribution, Telestream Cloud takes a fraction of the time to commission and operate compared with an on-premises approach. Telestream Cloud pricing is structured as pay-as you-go monthly subscriptions for quick scaling as your workflow changes with no upfront expenses.
Telestream Cloud features certified ProRes presets to deliver high quality video files that conform to Apple standards and ensures trouble free, cost efficient post-production on Apple’s Final Cut Pro platform, as well as other popular editing software packages.
“Since its introduction, ProRes has revolutionized the post market, fundamentally changing the toolkit available to the widest audience of pro editors, and has become a standard mezzanine format for many media workflows,” says Barbara DeHart, VP Desktop and Cloud Businesses at Telestream. “Now, Telestream is providing new impetus to this revolution, providing confidence of error free encoded files that unauthorized implementations might produce. Our elegant Cloud infrastructure offers all users a low-cost means of producing high quality ProRes files for their media workflows.”
Telestream Reinforces Commitment to Third-Party Collaboration
Telestream will announce on-going commercial partnerships with more than 50 companies worldwide at NAB 2016.
“Collaborate, collaborate, collaborate. For the sake of our customers’ long-term prosperity and the ability of our industry to adapt to a rapidly evolving multi-platform world all companies in the broadcast technology space need to engage with each other and co-develop new solutions to traditional business challenges,” says Castles.
These partnerships include some of the broadcast industry’s leading technology brands, such as Avid, where Telestream Vantage has become the preferred ingest route into Avid newsroom computer systems; and Ross Video, which streamlines content ingest into its PAM platform with Vantage.
Also, Telestream is partnering with smaller and more specialized companies. Examples of these can be found inTelestream’s Dynamic Ad Insertion operations where the company partners with Canoe Ventures and BlackArrow. Canoe Ventures is an advertising technology company dedicated to providing software and services to national television programming networks. BlackArrow is a global provider of TV advertising and data solutions, which enables pay TV providers and their broadcast partners to monetize content delivered to any screen and at any time. Telestream’s VOD Producer DAI platform provides a compelling way for content providers to properly prepare their content for VOD Dynamic Ad Insertion.
“Telestream is 18 years old and throughout that period we have always been willing collaborators with like-minded organizations – openness and an ability to co-operate runs through our DNA and underpins our long-term success,” says Castles. “At Telestream, we have assembled some of the most creative minds in our industry. This team is constantly looking for the best solutions to our customers’ business challenges. This is not confined to our own R&D labs but to all the best and most versatile technologies that are on the market today.”
Customers have always been keen to have a single point of contact when problems arise. From a business perspective it also makes sense for companies to deliver “end-to-end” solutions. Responding to this market need, Telestream partners with many system integrators worldwide, who have become a mainstay in deploying solutions that require elements from multiple partners from within the same ecosystem.
Telestream comes to NAB having achieved its 17th continuous year of company profits. The company reports growth in every geographic region and, importantly, it reports another year of double digit growth in sales of its flagship Vantage media processing platform. Castles believes that the strength of Telestream’s broadcast industry partnerships is a salient factor in the company’s long-term commercial success at a time when many other technology vendors are struggling to achieve any kind of profitability.
“Over many years we have seen some companies follow aggressive acquisition strategies, which often have not succeeded in the longer term,” says Castles. “You don’t have to own a company in order to work closely with it. Very often acquisition does not benefit customers, nor staff or investors. Our strong preference is for companies to collaborate. So long as both companies invest in the partnership it can have a significant beneficial effect for all parties involved – and especially for the customers.”
“The great news at NAB 2016 is that Telestream’s commitment to third-party collaboration remains rock solid, plus our partner ecosystem is continuously expanding,” concludes Dan Castles.