3SS and ContentWise partner to deliver ‘personalisation powerhouse’

3 Screen Solutions (3SS) and ContentWise have partnered to transform UX personalisation possibilities through the power of artificial intelligence (AI) and machine learning (ML) to the benefit of service providers and their subscribers alike.

ContentWise helps media brands deliver bespoke and smart digital user experiences at every touchpoint. Operators use its AI technology to process user data and content metadata to orchestrate and personalise, in real-time, the user interface (UI) and UX for millions of subscribers, providing each with a unique, individual experience.

3SS has a proven track record in enabling operators around the globe to deliver customised entertainment experiences while simultaneously enhancing operational efficiencies.

As part of the partnership, ContentWise’s UX Engine is being integrated with the 3Ready Control Center, 3SS’ UX management and optimisation platform. The partners are currently collaborating on major operator projects.

The joint solution will go far beyond simply generating better recommendations, according to the companies. It harnesses AI and ML to create a personalisation powerhouse that delivers a highly adaptive UX closely aligned with each viewer’s interests and tastes.

3Ready Control Center is the editorial platform for a service’s managers, editors and marketing teams to create and dynamically refine the UX. Content curators will benefit from a flexible solution to optimise recommendations associated with any selected content item, module, or whole page. Additionally, all an operator’s apps can be managed in a unified way, from a single location.

This new joint solution unleashes the full potential of what AI can achieve in experience management. The combination of AI-informed personalisation, proven UX optimisation, plus automation, yields an operator-centric set of capabilities and toolset that can transform the UX and galvanise the operator-subscriber relationship. As a result, it will help operators’ marketing teams and business planners achieve their business objectives, increase viewer engagement, grow revenues and reduce churn.

“We want to empower service providers to create strong one-to-one connections with each subscriber, while at the same time, making operators’ lives easier,” said Paolo Romano, product manager at ContentWise.

“With our solution’s AI and the ability to surface meaningful data, we can bring true value via user-tailored experiences, meanwhile, we’re simplifying day-to-day UX management operations for service providers,” Romano added.

“Personalisation has become a top priority for operators everywhere, but achieving it is complex. There is so much information out there, operators need to make sense of it all and highlight the most relevant content to drive consumer engagement,” said Tomasz Dzikowski, product owner at 3SS.

“Merging 3Ready Control Center’s powerful UX optimisation functionality with ContentWise’s advanced AI and ML capabilities enables the creation of captivating, truly individualised experiences,” he added.