Accedo supports ITV to extend ITVX to Sony PlayStation 4 and 5

Video solutions provider, Accedo, is working with the UK’s largest commercial broadcaster, ITV, to bring its streaming service, ITVX to PlayStation 4 and 5 consoles in the UK, broadening its reach and making its content available to more viewers.

Launched in December 2022, ITVX delivers a mix of live linear content, curated Fast channels, and an extensive video on demand (VoD) library ranging from new programme exclusives, premium dramas, documentaries, US series, comedy and reality shows to blockbuster films and more. An ad-funded service, ITVX also includes subscription tier ITVX Premium.

ITVX is already broadly distributed across the UK market with 40 million registered users. Its launch on Sony PlayStation consoles will make its programming available to an even wider audience. Since Accedo has already worked alongside ITV on the initial launch of ITVX and brings two decades of experience developing video user experiences across multiple platforms, it was well placed to support ITV in expanding the reach of ITVX to PlayStation.

Huw Byrne Jones, streaming director of engineering (core experience), at ITV, commented: “Launching ITVX to PlayStation 4 and 5 consoles supports ITV’s position as a leader in UK advertiser-funded streaming. Making ITVX more widely available will help us increase active users and create more value for advertisers. Accedo is a trusted partner, and has been instrumental in supporting ITV in bringing the ITVX service to this platform.”

Martin Sebelius, SVP EMEA and Latin America, Accedo, added: “The expansion of ITVX on to additional platforms will help ITV deliver its world-class programming to even more people, while also offering viewers more choice in ways to watch. This is important in today’s fragmented market where users are able to access content on an ever-expanding range of devices and platforms. Ensuring expansive reach is imperative in staying competitive and in aiding both user acquisition and retention strategies.”

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