Ad Insertion Platform integrates Zixi for targeted ad delivery

Ad Insertion Platform (AIP), a provider of ad insertion solutions for broadcast and OTT environments, has integrated Zixi into its DAIConnect SSAI platform.

DAIConnect allows one-to-one replacements of ad breaks for live streams as well as one-to-one insertions of ad breaks for on-demand content, allowing the manipulation of the stream manifest without altering customers’ video content, and is composed of multiple modules that can be used in combination.

AIP customers can now ingest distribution feeds into the Zixi SDVP, control the SCTE-35 markers and leverage Zixi live transcoding for OTT distribution in HLS or MPEG-DASH, easily enabling ad insertion and monetisation of these feeds.

Combining DAIConnect with the SDVP allows customers to have an opex subscription model that includes additional OTT services to answer broadcasters and operator’s needs. With the integration of the SDVP, AIP users can now leverage Zixi for live transcoding and seamless delivery of broadcast-quality content over IP.

Zixi Zen Master is also integrated to enable users to manage large-scale configurations and orchestrate, analyse, monitor, alert and report on live video streams and devices across the Zixi Enabled Network of customers, integrated hardware and software applications and platforms, and service providers standardised on Zixi. The SDVP’s Intelligent Data Platform (IDP) provides the transparency and control needed to guarantee reliable operation. Using advanced analytics, machine learning and AI, the IDP can alert users to problems before they happen through alerts, graphs, maps, charts and data visualisations that enable users to quickly interpret vast amounts of stream data.

“The breadth of the features and functionality the SDVP provides allows our mutual customers to realise the best video quality with ultra-low latency,” said Laurent Potesta, CEO, Ad Insertion Platform. “Zixi has over 100,000 global instances and the integration easily enables ad insertion and monetisation of these feeds.”

“DAIConnect is an innovative SSAI platform, allowing content providers different ways to monetise live channels,” said John Wastcoat, SVP alliances and marketing, Zixi. “Our customers are constantly looking for new and unique ways to create revenue streams and this partnership helps them do that.”