AE Live appoints Narelle Vine to lead Australian office

Narelle Vine has joined AE Live as general manager for Australia. She brings more than 25 years of experience in management positions at companies in the creative and communications industries.

Vine previously worked at Foxtel as general manager for Felix, Foxtel’s internal agency, delivering creative communications and production services across all channels, before being appointed general manager – marketing operations and Felix, leading operations across Foxtel’s Customer and Retail Group.

She commented: “There’s an authenticity and heart in the business which spans the globe, and the seamlessness in our collaboration across regions is unrivalled. Our people and our fantastic partners are heavily invested in excellence as we deliver sporting experiences into people’s homes and hands. We live in one of the most saturated sports markets in the world and I look forward to driving our ever-expanding remit into horizons new, be that code, client or other market segments.”

Nick Baily, CEO at AE Live, said: “Narelle brings an outstanding combination of skills in advertising and marcomms, coupled with experience in business development and optimisation through her extensive experience working both in-house and as an external consultant. She is a big asset to AE Live as we look to grow our business in Australia and the wider Asia-Pacific region.”

Headquartered in London, AE Live has subsidiaries in the US, South Africa, India, Australia, New Zealand and Malaysia. In Australia, the company has worked with clients including Nine, Fox Sports, Seven, NRL, Optus Sport, Sky Racing, Ten and Swimming Australia.