AE Live delivers broadcast graphics for trio of major sports championships

AE Live is delivering a range of broadcast graphics for three major professional rugby and cricket championship tournaments this autumn: the ICC Men’s T20 World Cup 2022, which ran from 16 October to 13 November; the Rugby League World Cup 2021, which started on 15 October and finishes on 19 November; and the Women’s Rugby World Cup 2021, which ran from 8 October to 12 November.

“Having three top tier World Cups overlapping is quite rare”, said Nick Baily, CEO, AE Live. “This period is a testament to the global resources that AE Live can deploy. These events demand the very best from us in terms of delivering high-quality data visualisation across both on-screen graphics and AR, and we have been able to pool resources across our global network of creatives, technicians and operational specialists to deliver a world-class product on all three events.”

To support the ICC Men’s T20 World Cup, hosted in Australia with matches across seven venues, AE Live deployed four graphics teams with three operators each from its offices in New Zealand, the United Kingdom, Australia, South Africa and India.

AE Live used Spidercam robotic camera technology to deliver augmented reality graphics for all matches beginning with the Super 12 stage through to the final.

AE Live’s UK-based team of full-time operators and experienced freelancers is providing graphics for the BBC Sport and Whisper TV broadcast coverage of the men’s and women’s matches of the Rugby League World Cup, which are all being played in venues across England. 

The company is remotely supporting Whisper with match graphics from its operational base in Ealing. AE Live teams are both on-site and working remotely in Salford to manage host broadcast and presentation graphics for coverage on BBC Sport.

AE Live also provided broadcast graphics and augmented reality services for the Women’s Rugby World Cup, hosted in New Zealand. The company was also the tournament’s official timekeeper for the broadcast and in-stadia display feeds. AE Live’s creative agency Ignite designed the graphics look for the event.


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