AFC announces Sportradar as official video and data distribution partner

The Asian Football Confederation (AFC) has formed an official partnership with Sportradar for worldwide data and associated media rights for major AFC competitions from 2021-2028.

Under the new agreement, Sportradar will become the official video and data distribution partner for major AFC national team and club competitions, including the AFC Asian Cup China 2023 and the AFC Champions League.

Dato’ Windsor John, AFC general secretary, commented: “We welcome Sportradar as our official video and data distribution partner. The agreement will bring AFC football closer to an ever-growing international fanbase and to our consumers.”

Sportradar chief executive officer Carsten Koerl added: “We are proud to partner with the AFC in this watershed moment for Asian football. We believe that this agreement is a strategic opportunity that will provide Sportradar further leverage in the region with a sport that is growing exponentially in terms of participation and viewership.”

Patrick Murphy, board member and chief executive officer at Football Marketing Asia (FMA), concluded: “Innovation has always been key for the new era of Asian football. Enabling AFC data and related media to be distributed in real-time and with minimum delay is key in enhancing the fans’ experience, which in turn positively impacts the value of AFC football.”