Alibaba Cloud unveils plans to strengthen global partnership ecosystem
Alibaba Cloud is set to further empower its ecosystem partners through a series of new initiatives, including the launch of an Independent Software Vendor (ISV) Acceleration Program, a training empowerment programme for partners, as well as new incentives to reward partner excellency.
“We are committed to growing together with our global partners and providing them with even stronger support to expand their businesses into Southeast Asia and beyond,” said Edward Cai, chief commercial officer, Alibaba Cloud Intelligence, at the company’s Partner Summit 2023 in Singapore. “All new initiatives underscore how much value we place on our partners. Together with our partners’ industry know-how, technology capabilities and market insights, we can deliver significant benefits to our customers.”
Alibaba Cloud’s ISV Acceleration Program was launched to provide global ISVs with new financial incentives and more robust technical support to expand their business opportunities in Southeast Asia. As part of the programme, the cloud leader will help its ISV partners to optimise the marketplace listing fee on Alibaba Cloud’s marketplace platform, and expand the product sales through Alibaba Cloud’s sales team and its network of channel partners.
The company also pledged to enhance technical support for global ISV partners, offering comprehensive technical enablement resources to help them build, publish and operate their solutions on the cloud platform. In addition, it will invest to co-develop customised products and solutions with its ISV partners, in order to meet the diverse digital transformation demands from customers across Southeast Asia.
At the same summit, Alibaba Cloud also announced the launch of a new training empowerment portal for global partners. The Alibaba Cloud Partner Empowerment Portal provides product and service trainings and certifications, educational content on topical technology developments, as well as resources and tools to increase partners’ service capabilities. The portal aims to empower 500 global partners including channel partners, managed service partners (MSPs) and ISVs in the current financial year, with training topics covering cloud, AI, Web3 and more.
To bring more tangible benefits to Alibaba Cloud’s partners outside China, the company also announced a series of new financial incentives including discounts and rebates for rewarding resellers and distributors as well as some joint go-to-market initiatives. This is part of the USD1 billion investment that Alibaba Cloud announced in 2022 in order to support its global partners’ technology innovation and their market expansion.
“Our new initiatives showcase our unwavering commitment to helping our global partners thrive and innovate on Alibaba Cloud,” said Selina Yuan, president of international business, Alibaba Cloud Intelligence. “Partners play an essential role in enhancing and delivering Alibaba Cloud’s services and offering to our global customers. Together with partners, we can bring world-class technologies, products and solutions to our customers for their greater business success.”