Amagi has unveiled the latest advancements in its product lineup, including significant enhancements to Amagi Now, its cloud-native unified media platform, now featuring Amagi Intelligence, a proprietary AI layer designed to leverage predictive analytics and machine-learning algorithms. Amagi Intelligence also ingests historical viewership, contextual metadata, real-time audience behaviour and monetisation performance data and converts them into actionable recommendations with the aim of enhancing operational efficiency, audience reach and monetisation yield.
Richard Perkett, chief product officer at Amagi, said: “The Amagi Now unified media platform continues to evolve, adding capabilities that span the linear and VOD workflow spectrum. With Amagi Intelligence, we are replacing fragmented AI tools with a single, media-first platform that integrates intelligence, reasoning and execution.”
In addition to Amagi Now, several other product advancements have also been unveiled.
Amagi On Demand enables media companies to manage and deliver on-demand content for AVOD, SVOD, and TVOD platforms. It is said to simplify preparation and distribution workflows, support quality control and ensure platform compliance. The solution helps reduce operational complexity and turnaround time, accelerating content delivery to monetisable endpoints.
Amagi Connect is a content distribution and syndication marketplace that connects television networks with streaming platforms. It enables rights-based sharing, metadata customisation, and simplified onboarding to FAST and OTT services. Amagi Connect accelerates global distribution, increases audience reac, and reduces the complexity of multi-platform delivery.
Through Amagi Connect, customers can syndicate channels and content to global FAST and OTT platforms as well as linear distribution partners; package, promote and manage content rights across platforms; monetise their content through target ad-insertion services; leverage centralised ad inventory management and ad yield optimisation capabilities; and drive content to new audiences through intelligent targeting and demand-side advertising network integration.
