AMIS buys new kit to cover Americas Cup

Specialist video production company AMIS has spent just over $1m on two new Flir cameras, which have already enabled the company to expand its portfolio and win a contract with what’s billed as the third largest sporting event in the world, the Americas Cup.

With the credit squeeze ongoing, however, this is as much as finance story as a tech one. Having been let down by high street lenders, AMIS has been working closely with industry specialists Azule Finance to quickly expand its business and meet the necessary demands.

Simon Aldridge of AMIS explained: “We needed a very specific broadcast solution that was resilient, versatile and dependable. Although very expensive, the water-based Flir cameras have an immensely strong build quality. They are designed to military specifications and so they are hermetically sealed, water resistant and allow us to film those essential rock-steady shots from the water that we need, this will really bring the Americas Cup to life for viewers. Thankfully, Azule’s unique understanding of the fast evolving live production industry meant they instantly grasped the commercial value that this addition would bring to our portfolio. By purchasing this equipment, it now makes us one of the biggest providers of HD-stabilised camera systems in the world.”

With Azule relieving the pressure of finance issues, Amis was also able to secure the purchase of three additional Cineflex V14 HD cameras for the aerial filming of the events.