Andrew Thornton is new Grass Valley Asia Pacific VP

With nearly 35 years of experience in the broadcast industry, Andrew Thornton will assume responsibility for all aspects of Grass Valley’s sales activities and growth in the Asia Pacific region.

“We are very excited to have Andrew join the Grass Valley team,” said Steve Ronneberg, senior vice president, sales and marketing, Grass Valley. “His rich background in sales management will be an invaluable asset as we look to expand and better serve our customer base. Not only am I confident in his ability to lead our sales initiatives in the Asia Pacific region, but that Andrew’s impressive experience will play an integral role in delivering future-ready solutions to our customers.”

Thornton joins Grass Valley from Harmonic, where he served for four years as the company’s vice president for the Asia Pacific region and took part in the acquisition of Omneon, where Thornton was previously employed.

Before joining Omneon, Thornton served as the vice president of Asia Pacific operations at Avid Technology, the news and production systems company. He began his career at Sony Broadcast and Professional, where he worked in a variety of sales and management roles during his 10-year post.

“It is a great pleasure to join the Grass Valley team and become part of a company that is strongly committed to developing innovative technologies that allow broadcasters of all sizes to succeed,” said Thornton. “As an established leader in the industry, Grass Valley understands its customers’ needs and has the ability to provide complete, end-to-end solutions not only for today, but into the future. I look forward to using my experience to serve the Asia Pacific region for Grass Valley and exceed the company’s objectives for continued success.”