Ascot awards social media and digital content contract to Little Dot Sport
Little Dot Sport has been awarded a multi-platform, full service, social media and digital content account for Ascot Racecourse, starting with immediate effect.
Following a competitive pitch, the win will see Little Dot Sport manage and deliver Ascot Racecourse’s full social content strategy as the organisation looks to grow its digital presence and position itself as a global lifestyle brand. The partnership, which will accelerate the growth of platforms previously being managed in-house, includes social media management across all social platforms (including a TikTok launch), paid social media amplification, live event coverage, original content series and podcast production, monetisation, and data and insights analysis.
Ros Robinson, head of marketing, Ascot Racecourse, commented: “As we solidify Ascot to be a global lifestyle brand wrapped around world-class horse-racing, our work with Little Dot Sport will engage our global racing and lifestyle audiences with exciting relevant content. Digital growth is a key part of our commercial strategy and our partnership with Little Dot Sport will support our business and brand objectives in this area.”
Robbie Spargo, director of Little Dot Sport, said: “With Little Dot Studios’ entertainment legacy, Little Dot Sport is uniquely positioned to deliver on Ascot Racecourse’s ambition in developing its brand and engaging new audiences through adjacent verticals such as fashion, food and lifestyle, thereby creating new commercial opportunities. Our approach as an agency, to form long-term partnerships with our clients, complementing their in-house capabilities with our unique perspectives and expertise, will allow us to deliver their brand ambitions. It’s a journey we are very excited to be part of.”
Ascot Racecourse joins Little Dots Sport’s roster of over 30 retained clients including global sport federations, clubs, broadcasters and brands such as Formula E, the England & Wales Cricket Board, The FA, Premiership Rugby, Eurosport, Serie A and most recently, The eSkootr Championship, which was announced last month.
Little Dot Studios is an All3Media company.