Ateliere has appointed Michael Sid to the role of strategic business acceleration officer. In this new role, he is responsible for driving organisational growth by identifying and implementing strategies that enhance performance, efficiency and market competitiveness. His deep expertise solving real-world problems for M&E companies with cloud-based solutions has formed the foundation of many industry best practices.

“My entire career has been about employing new solutions to solve evolving business problems – from the challenges that the introduction of digital distribution presented to studios to the issues that streaming services face today with the growth of FAST and AVOD,” stated Sid. “I look forward to using my experiences with new approaches to build on Ateliere’s already impressive success.”

Prior to joining Ateliere, Sid founded Mediamorph in 2008 (acquired by Whip Media in 2019), a cloud platform that helps film studios, streaming services and television networks to manage and optimise content distribution from an analytics, finance and supply chain perspective.

“Michael’s deep knowledge is a great addition to our roster of world-class experts guiding the future of the industry in a more economical and sustainable way,” says Dan Goman, CEO, Ateliere. “With this addition to our team, Ateliere gains a wealth of insight into the challenges that studios, networks and streaming services face and how our cloud-native solutions can help.”

Sid’s appointment reflects Ateliere’s continued focus on global growth. He is responsible for driving organisational growth by identifying and implementing strategies that enhance performance, efficiency and market competitiveness. His role focuses on speeding up the execution of business goals and fostering innovation across departments. He will also spearhead Ateliere’s push into live production by championing the expansion of Ateliere Live in North America.