Ateliere recruits Andy Beale to live production solutions role
Ateliere Creative Technologies has appointed Andy Beale as business development director, EMEA for the company’s live production solutions.
Beale joins Ateliere from his specialised media consultancy and previously BT Sport, where he served as chief engineer and head of innovation overseeing the broadcaster’s ground-breaking facilities build and cloud and software-based live production transformations.
In his new role, Beale has been tasked with helping Ateliere customers “modernise their live production workflows, reducing costs and carbon footprint while achieving new levels of efficiency with Ateliere Live and partner solutions”.
Andy Beale speaking at SVG Europe’s Football Summit 2024
“Andy’s visionary approach to integrating cutting-edge cloud-based technologies with traditional live production workflows aligns perfectly with our mission,” said Andy Hooper, SVP of Live Products at Ateliere.
“His proven expertise and innovative mindset will not only enhance our ability to meet the evolving needs of today’s media companies, but will also ensure that our solutions continue to provide exceptional value for our current and future customers. The result is that we will push the boundaries of what’s possible in live production, delivering sustainable, cost-effective solutions that are both scalable and adaptable for the dynamic demands of the industry.”
In addition to his consultancy work and position with BT Sport, Beale is deeply involved in community growth and important diversity initiatives for media and entertainment (M&E).
He is the co-founder and chair of trustees for The Rise Academy, a skills and education charity dedicated to inspiring, educating and informing young people about the diverse career pathways and opportunities across M&E. Beale is also a non-executive director for Rise, M&E’s powerful gender advocacy group that promotes women in broadcast.
Beale added: “The media, content and broadcast landscape is undergoing a radical transformation, and Ateliere truly stands out with its Ateliere Live solution, which has innovative foundations.
“The ability to seamlessly transition live content into Ateliere Connect and integrate it into the non-live management flow and media supply chain, and vice versa, is something not many vendors offer. This full solution is a game-changer for producers aiming for cost efficiency and sustainability going forward, and I look forward to being part of it.”
Beale will join Hooper during two webinars focused on “How to Drive Efficiencies in Live Content Production” taking place Wednesday, January 15th (2:00 PM – 2:45 PM EST) and Thursday, January 16th (12:00 PM – 12:45 PM CET).