Ateme integrates Advanced HDR by Technicolor into Kyrion
Ateme has integrated Advanced HDR by Technicolor into its Kyrion product line. This latest enhancement reflects Ateme’s commitment to continually evolving its offerings, providing content owners with the tools they need to enrich live content distribution through dynamic HDR.
With the addition of Advanced HDR by Technicolor, Ateme enables content providers to deliver unprecedented video quality, particularly for live sports content where the viewer experience is paramount. The integration offers scene-by-scene HDR optimisation, going beyond static HDR to deliver a richer, more immersive visual experience. This dynamic HDR capability creates new opportunities for engaging fans and enhancing the live broadcast experience, especially when combined with next-generation audio for a fully immersive experience.
“As HDR adoption grows, particularly for sports broadcasts, Ateme continues to push the boundaries of video quality. By integrating Advanced HDR by Technicolor into our Kyrion product line, we are enabling content owners to deliver stunning, dynamic HDR that brings every moment to life,” said Julien Mandel, sr. solution marketing director, contribution and distribution, Ateme. “This integration marks another step in our commitment to enhancing our entire portfolio, following the successful deployment in our Titan offerings.”
Kyrion offers video contribution and distribution encoding and decoding hardware solutions with ultra-low latency, exceptional video quality, and multi-codec support. It offers robust connectivity options for professional broadcasting across SD to UHD applications.
“This announcement illustrates how Advanced HDR by Technicolor enhances the ability of Ateme’s Kyrion to deliver stunning visual quality while seamlessly converting SDR content to HDR in real time,” said Valerie Allie, sr. video solutions group director, InterDigital. “This ensures broadcasters can elevate their existing material without complex workflows as they deliver content to HDR and SDR audiences alike.”
A proven technology that has been deployed for nearly a decade, Advanced HDR by Technicolor is a collaboration between Philips, InterDigital and Technicolor. It is a suite of HDR production, distribution, and display solutions that utilises machine learning to enhance image quality for superior consumer viewing experiences, automatically converting HDR and SDR content in a single workflow to meet the standards of both HDR and SDR displays.
The integration of Advanced HDR by Technicolor into Kyrion also highlights the growing use of 1080p (Full HD) as a critical format for HDR, paving the way for an easy transition to UHD HDR.