Ateme launches Audience-Aware Streaming solution to help operators address sustainability targets

Ateme has introduced an end-to-end Audience-Aware Streaming solution to enable service providers to deliver more sustainable streaming while optimising the quality of experience. According to the company, the combination of audience-aware encoding and audience-aware elastic CDN results in a powerful tool for optimising resources to reduce energy consumption while increasing Quality of Experience.

Taking a global, end-to-end view of the streaming workflow, the solution creates a virtuous feedback loop between the content delivery network (CDN) and the encoders. Instead of locking wasteful power consumption into the streaming pipeline by creating the same set of numerous profiles for every type of content, Ateme’s solution dynamically connects the CDN data with the encoder to adapt to viewing requirements and optimise the profiles – thereby reducing bitrate, saving resources and lowering the total cost of ownership. While delivering on viewers’ service expectations around video quality, Audience-Aware Streaming also enables operators to reduce their overall environmental impact.

Dan Patton, VP of content delivery at Ateme, said: “In a competitive and fragmented market, service providers need to optimise viewers’ QoE, while also addressing the need to reduce power consumption to meet CSR policies. Going beyond optimising single steps in the video workflow, Audience-Aware Streaming brings a new, end-to-end approach to making video delivery more efficient, so service providers can meet all these needs.”