Ateme has partnered with Telefónica to deploy a cloud-native media processing platform for next-generation video-on-demand (VOD) services. Built on Google Cloud Platform (GCP), the solution enables scalable, high-quality content delivery across Telefónica’s international operations.
By adopting a cloud-native architecture, Telefónica can now deliver its extensive VOD catalogue – including 4K content – to a wide range of devices, from mobile screens to connected TVs, with improved agility and efficiency.
Powered by Ateme’s platform on Google Cloud, the solution enables Telefónica to scale resources in line with demand. This ensures consistent performance during high-traffic periods while optimising costs during quieter times, leveraging the global reach and elasticity of the cloud.
A centralised architecture supports Telefónica’s regional affiliates, simplifying rollouts, updates, and service consistency across markets. The deployment also incorporates advanced capabilities such as audience-aware encoding, automated metadata tagging, and predictive demand analytics, driving greater personalisation and operational efficiency.
“This deployment is a strong example of how we work closely with operators to address evolving video delivery needs,” said Christophe Stigas, vice president Southern Europe & MEA at Ateme. “By integrating our media processing platform on Google Cloud as part of Telefónica’s VOD architecture, we’ve enabled dynamic resource scaling, 4K video delivery, and automated workflows – all while simplifying operations across multiple markets.”
“For us, this project is about more than technology – it’s about improving how we serve our audience,” said said Javier Lucendo de Gregorio, head of video processing & delivery at Telefónica. “The new platform gives us the agility to launch services faster, ensure consistent quality across regions, and adapt more quickly to changing viewer behaviours.”
