ATG Middle East celebrates positive business climate at CABSAT 2015
Representatives attending the show from ATG Middle East included managing director Dr. Fares Lubbadeh and sales & support engineer Raed Gotta, as well as colleagues from UK-based ATG Danmon: MD Christoffer Kay, commercial director Russell Peirson-Hagger and head of systems integration Jonathan Hughes.
“CABSAT is highly focused event, well supported by senior management from right across the industry,” coments Lubbadeh. “The big international shows are to some extent the victim of their own success as there is so much to see in a very short timeframe. We experienced a good level of visitor traffic on all three days of the exhibition. Some very useful meetings were held with existing clients and potential customers in the Middle East and with visitors from as far afield as South Africa and India.
“We co-exhibited with Hiltron, a sister company within the Dan Technologies group, which promoted its products and supporting services in the satellite communications sector. It proved a good synergy as Hiltron’s capabilities closely complement our own and those of our UK-based affiliate, ATG Danmon. All three companies worked closely on a recent and highly successful project for a Middle East broadcast regulatory organisation.
“The show also proved a useful opportunity for in-depth discussions with major third-party equipment and software developers, many of whom were willing to share their product launch plans for the upcoming NAB Convention in Las Vegas.
“There was a lot of talk at CABSAT about 4K, given the rapid advances that have been achieved by domestic television display manufacturers. 4K home receivers are now very affordable, as indeed are lot of latest-generation 4K cameras. Competition between subscription-based channels will be a major driver for 4K as companies seek to differentiate themselves from their competitors. Beyond that, the wheel is likely to turn to 8K. We are in a dynamic industry. Long may it remain so.”
ATG Middle East, located in Amman-Jordan and in Dubai-United Arab Emirates, is part of the Dan Technologies Systems Integration Division which operates from offices in Denmark, Germany, Jordan, Norway, Spain, Sweden, the United Arab Emirates, the United Kingdom and Vietnam. Dan Technologies is one of the world’s leading suppliers of video, audio and transmission products, digital media solutions and systems integration services.