Audio-Technica joins IABM
Audio-Technica has announced its recent joining of the International Association of Broadcast Manufacturers (IABM), reflecting the increasing importance of the broadcast market to the company.
As the only international association representing the broadcast supply industry globally, membership of the IABM will provide Audio-Technica with benefits including market research and intelligence from within the industry, and increased brand recognition.
Matthias Exner, Audio-Technica business development director EMEA for Professional Products, says: “We’re pleased to have joined the membership ranks of IABM. I am absolutely convinced that the move will have a positive impact not only on Audio-Technica, but also our customers in the broadcast industry.
“By allowing us increased knowledge of the demands of the industry, we will be able to react more quickly and appropriately to develop products to meet customer requirements. And marketing benefits in terms of IABM support at exhibitions including IBC, CABSAT and NAB will ensure Audio-Technica a strong presence and opportunity to meet customers from Europe, the United States, Middle East and Far East at shows over the coming years.
“Broadcast is becoming an ever more important industry for Audio-Technica, and with new products arriving in 2014, this is an opportune time to become involved with an industry body as active as IABM.”