Avid expands European Media Enterprise team with focus on sport

Three new hires to Avid’s European Media Enterprise team will focus on growing sales of Avid media asset management systems in the sports (and government) sectors.

Ben Davison joins as pre-sales consultant and will be responsible for expanding Avid Interplay Media Asset Management’s foothold in the sports market. He comes from Red Bee Media, where he was a senior technical specialist. Ben also held positions at Anystream as a sales engineer where he designed and ran large transcoding systems for IPTV and video on demand networks. Prior to that, he spent seven years at Root 6 as a systems engineer designing and installing Avid and Apple production systems.

Eddie Farish joins as enterprise account manager. In this role, he will manage Avid’s UK broadcast and sports accounts. Eddie joins Avid with ten years’ experience in the music industry and experience in transmission solutions and media asset management.

Carl Perry joins as pre-sales consultant and will add an experienced systems integrator perspective to Avid’s MAM sales approach as well as supporting Avid’s growth into the government sector. He joins from Siemens, where he held a senior technical role in their media consulting practice and specialised in media asset management solutions. He has worked extensively with the BBC as well as the SABC and a wide variety of other media and telecoms organisations.