Avid introduces Maestro graphics including live sports system

At IBC Avid unveiled a more unified and powerful graphics product line-up that has deeper integration with Avid MediaCentral. The latest Maestro graphics family enables content creators to work faster and more efficiently, and helps them to distinguish their brand to set themselves apart from the competition and build viewer loyalty.

At the core of the Maestro product line up is its tight integration with the MediaCentral platform. Leveraging the MediaCentral I Graphics Management module and MediaCentral | Maestro News app, journalists, editors and operators now have the ability to easily introduce graphics to their stories from within MediaCentral.

“We’re excited to unify all of the graphics products and technology that came to us from the ORAD acquisition under the single Maestro brand – which is synonymous with high-end graphics excellence,” said Dana Ruzicka, Vice President and Chief Product Officer, Avid. “Our mission is to create the most integrated and powerful graphics toolset for Avid users. The new Maestro product family delivers the best graphics solutions available today to craft stunning 2D, 3D, and, virtual and augmented reality graphics in real-time across all platforms.”

Avid also launched Maestro I Sports, the new all-in-one broadcast graphics and video control system for live sports production. Maestro Sports combines action-based, data-driven graphics, tracked-to-field graphics, and video playout capabilities in a single, simple-to-operate hardware/software solution that supports HD and UHD resolutions.