Avid unveils Frost & Sullivan whitepaper on exponential growth of content

Avid has announced the release of a new whitepaper by research and consulting organisation, Frost & Sullivan, that uncovers the need for software-defined storage solutions to help media organisations to manage the exponential growth in content. Future-proofing Media Workflows through Software-Defined Storage: Making the Case for Intelligent and Agile Storage Platforms explores the impact of remote working groups, multiple file formats and the proliferation of digital content on media organizations of all sizes, and how software-defined storage solutions can help them efficiently and flexibly manage and store media.

According to Frost & Sullivan, the US and Canada alone released more than 700 films in 2015, a 19% increase since 2006, and there were more than 400 original English-language scripted shows in primetime alone, a 94% increase since 2009. When these figures are scaled across every geography, spanning over 35,000 broadcasters, production houses, cable channels, MSOs, OTT service providers, and magazine and newspaper publishers, a picture of unprecedented scale forms.

This content explosion, combined with a growing amount of raw footage, higher resolutions and frame rates being seen in production today, is putting immense pressure on media organisations to increase agility, collaboration and optimization in their workflows. The paper examines how flexible and adaptable software-defined storage like Avid NEXIS can help media organisations to manage growing volumes of source material, higher resolutions, faster turnaround times, and the need to connect geographically dispersed team members.

Introduced at NAB 2016, Avid NEXIS is claimed to be the industry’s first and only software-defined storage platform specifically designed for storing and managing media. It enables fully virtualised storage so media organisations can adjust their storage infrastructure mid-project, without disrupting workflows.