Avid workflow formats are added to RED camera outputs

Avid DNxHR and Avid DNxHD recording formats will be coming to RED Digitial Cinema’s DSMC2 line of professional cameras – WEAPON, SCARLET-W and RED RAVEN. This addition brings another workflow option to professionals shooting on this latest generation of RED cameras.

Avid DNxHR and Avid DNxHD are renowned for their ability to reduce storage and bandwidth requirements, and Avid DNxHD has been accepted by the Society of Motion Picture and Television Engineers as the foundation format for the VC-3 standard. Additionally, these formats offer direct-to-edit experiences for professionals looking to keep the highest image quality possible, while leveraging the investments they’ve made in Avid in-house production systems.

“For years, people have been shooting on RED and then editing within Avid software solutions,” said Louis Hernandez, Jr, CEO of Avid Technology. “Now, with Avid codecs being an in-camera tool within RED’s cameras, it ensures that the mutual customers of both RED and Avid have a much more seamless integration for their projects. And that is something we are all very excited about here at Avid.”

The Avid DNxHR and Avid DNxHD formats will be added to the recording capability that RED’s DSMC2 cameras currently offer via REDCODE RAW and Apple ProRes formats. Avid DNxHR and Avid DNxHD will be made