Axle Video addresses media management, workflows

Axle Video will preview new capabilities and options at IBC that they company says will significantly broaden the appeal and expand the applications of their unique, “radically simple” approach to media management. “It’s hard to believe that axle Video got its start just two years ago at IBC,“ says Sam Bogoch, CEO. “And the overwhelming acceptance surprised even us, showing that there’s a big unmet need in the market for a simpler, yet highly capable media management solution.” “With the new version we’ll announce at IBC 2014, however, we’re definitely taking it the next level. If fact, we know we’ll be speaking with many prospects who could not have considered axle before.”

With a completely re-architected platform, axle media management promises to increase scalability more than three-fold, beyond 1 million media assets. This addresses a common requirement for broadcasters as well as larger post, corporate, and education customers. The architecture supports multiple coordinated servers, and the system expands incrementally along with customer needs.

Also production teams can gain much greater speed and agility in planning, pre-edit, and review and approval workflows. New optional iPad-based modules provide rough-cut editing and live chat, letting producers, assistants, editors, and other stakeholders access footage and engage in realtime dialogue, regardless of their location. And Axle’s browser-based user interface, which has been widely acclaimed for its uncluttered and intuitive design, gains refinements that provide more powerful operation, workflow speed, and an even cleaner layout.

Lastly, advanced customisation and interoperation with a state-of-the-art REST (Representational state transfer) API which provides a powerful yet simple method of linking with other applications and customizing for the specific needs of users.

IBC 2014 will also provide a showcase for axle’s nearly 30 industry partnerships, with key axle partners conducting demos of axle 2014 software in their booths, all in Hall 7.

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