Ayozat, a UK deep technology and compute company with a strong presence in media, has chosen Synamedia Iris for comprehensive and integrated advertising campaign management, decisioning and reporting for its live and on-demand streaming service, Ayozat Stream. Using Synamedia Iris, Ayozat can now unlock new monetisation opportunities while serving viewers more targeted, relevant ads.
Before deploying Iris, Ayozat faced challenges managing its ad inventory and campaigns using its existing solution. Synamedia has removed all friction points with Iris Ad Manager, providing the company with complete control of its campaigns and allowing it to optimise campaign performance on-the-fly by adjusting campaign parameters to better meet business goals, all based on consistent measurement.
As well as reaching viewers based on audience segment data, Iris enables Ayozat to target ads to specific channels, apps, services, viewer devices, locations, times, or contextually based on viewing behaviour and content metadata, including anonymised first party data.
Umesh Perera, CEO at Ayozat, said: “Choosing to partner with Synamedia was a no-brainer, once we’d seen for ourselves how Iris’ best-in-class, proven addressable advertising could bolster our ad revenue building capabilities. Integration with our deep tech product, Ayozat TLC, and the technology stack has been easy and super-fast. This opens opportunities for new joint products using applications and workflows contained within Ayozat TLC. We’re now confident our advertising proposition will attract local, regional and global brands to our platform and look forward to deepening our partnership together with Synamedia.”
Guy Southam, senior director of advanced advertising at Synamedia, added: “We are delighted to get the opportunity to work with such a nimble, digital first business. We’ve integrated and deployed Iris across Ayozat’s advertising ecosystem including FAST channels, AVOD, CTV apps and OTT and, thanks to Iris’ modular architecture, Ayozat has the flexibility to quickly add new features as their needs evolve.”
