Backlight announces availability of Zype Playout in AWS Marketplace

Zype Playout, Backlight’s cloud-based linear playout solution, is now available in AWS Marketplace, a digital catalogue with thousands of software listings from independent software vendors (ISVs) that make it easy to find, test, buy and deploy software that runs on Amazon Web Services (AWS).

Zype Playout is designed to make it easy for content owners to turn live and on-demand video into pop-up or 24/7 digital linear channels for broadcast-quality distribution to their owned and operated (O&O) or third-party streaming platforms.

With the availability of Backlight’s playout solution in AWS Marketplace, customers can manage, deploy and monetise their content with pre-approved terms, streamlined purchasing and contracting processes so that they can focus on innovation and delivering high-performance, high-quality video products to their viewers.

Building linear channels for FAST and O&O distribution that are compatible with all the standards, revenue models and distribution outlets, across social media, OTT, and owned and operated platforms, can be complex.

With Zype Playout, AWS customers can now rapidly build and deliver streaming video channels through Backlight’s cloud-based platform. Distribution options include standards-based streaming to any destination using HLS3, HLS4, SRT, or Zixi protocols, as well as connectivity to social media platforms like YouTube, as well as the Wurl Global FASTPass network of 40+ FAST and vMVPD destinations, including Samsung TV Plus, Roku, Pluto TV, and more.

Content owners are able to expand the reach and relevance of their content library through linear channel distribution, using Playout to manage and schedule content, automate channel programming, insert graphics, and monetise with ad break insertion. Broadcasters, digital publishers, consumer brands, and developers have all built and monetised playout channels using Backlight’s API-driven software.

“Using Zype Playout, we were able to implement an ‘always-on strategy’ for YouTube. Zype Playout’s ease of use allowed us to grow our main channel. After just six months, we increased our monthly watch hours by 900%,” said Steven Keith, channel manager, Spinmaster. “We are excited to be able to integrate Backlight’s solution in a deeper way via AWS Marketplace.”