Backlight’s iconik media management solution now available through Google Cloud Marketplace

Backlight’s iconik media management solution, which enables users to search, share and collaborate on media from anywhere, is now available on Google Cloud Marketplace.

With iconik, Google Cloud customers can manage their rich media assets as well as collaborate with lightweight review and approval tools, including comments and annotations. The iconik media management hub allows users to share files from any storage and enrich media with metadata for high searchability with tools like Google Cloud’s Video Intelligence and Vision APIs, all with ease and the ability to scale to serve solo creators or large global teams.

“At Google Cloud Marketplace, we’re committed to providing our customers with access to the best solutions available on the cloud, so we’re excited to welcome iconik.io to the marketplace,” said Kip Schauer, global head of media & entertainment and gaming partnerships at Google Cloud. “Iconik.io offers extensive expertise in cloud-based media management, collaboration, and video workflows across many industries and use cases. We’re thrilled to offer our customers this latest addition to the marketplace’s growing ecosystem of cutting-edge solutions.”

“We’re excited for this partnership with Google Cloud and to provide Google Cloud customers with a new way to quickly access our award-winning MAM solution,” said Mike Green, Backlight CGO. “With iconik, Google Cloud’s customers have visibility into where all of their media is, who has access to media, and what edits or collaboration are in progress. Teams speed up review and post-production workflows, making them more efficient and able to deliver content on time.”