Bannister Lake launches sports-centric content management solution

Following in the wake of its launch at Canada’s live event sports specialty channel, Sportsnet, Bannister Lake Software has announced the availability of new sports-centric content management solution BL Sports Ticker.

The new solution helps broadcasters and sports entertainment networks unite disparate workflows, paving the way to consolidate, centralise and automate existing sports coverage workflows with a single solution. The solution eliminates the struggle that networks have long experienced to maintain and manage amalgamated channel branding, multiple data sources, and independent graphics and branding across multiple platforms, ticker systems, and rendering engines.

“A single BL Sports Ticker implementation powers an unlimited number of channels with automation efficiencies that afford you the freedom to focus on what matters most: viewership and fan engagement,” says Chris Mintz, lead solution architect at Bannister Lake Software. “With the game basics like scores and stats coming in automatically, editorial personnel can focus on adding the detail that really excites the audience. It gives them time to tell team and athlete stories.”

BL Sports Ticker’s simplified workflow also allows networks with limited staff resources to automate many manual tasks.  This affords networks the freedom to control key regional differentiators and unique brand identities from a single data source. Editorial staff can pre-schedule content by time zones or work shifts rather than by game and match dates. In master control, automation support replaces manually driven squeezes and state changes with fully automated, scheduled operations.

BL Sports Ticker is available as an enterprise server 1RU chassis solution, a secure cloud-based software-as-a-service (SaaS) solution, and a lightweight, Solid State, portable Nano turnkey solution that fits in the palm of the hand.